Don’t Blur the Lines When Marketing to Millennials and Gen Z
When developing marketing plans, it’s all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn’t work with Generations Y and Z which, on the surface at least, may seem easy enough to put into the “under 41 years of age” category and hope for the best.
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https://www.adweek.com/performance-marketing/dont-blur-the-lines-when-marketing-to-gens-y-and-z/