Economic Uncertainty Might Actually Drive More Ad Spending
Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to the possibility of a recession, leading to a slowdown in scaled ad tech and mar tech mergers and acquisitions.
But how strong are the fundamentals of the digital ecosystem for longer-term growth? Michael Harrison, managing partner at Winterberry Group, joined Adweekâs NexTech 2022 summit to give his insights into the future of the industry.
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https://www.adweek.com/brand-marketing/how-looming-recession-impacting-ad-spend/