EIBWC Podcast: 2022 End-of-Year Rewind

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On Jan 25, join experts at Adweek Outlook 2023, a live virtual event, for trend forecasting, tips and tools. Register Now.

What is the creator economy, and why should you care?

Well, it turns out you do care. Big time. After all, the global creator economy is estimated to be worth more than $104 billion!

And here at Whalar—2022’s Streamy Award winner for Agency of the Year—we’ve brought you the biggest names to help navigate the creator economy.

For this special episode, we’re giving you all the best mic drop moments from this past season, so you can be the smartest and most interesting person at your holiday parties.

Check out some of our best moments from:

Adweek chief content officer Ann Marinovich
Kyro co-founder Peter Leeb
TikTok global head of agency and accounts Khartoon Weiss
TikTok Creator Marketing Solutions global head of operations Adrienne Lahens
Operating partner at TCG Michelle Goad
Familia Fuego creators Alexia Del Valle and Monica Villa
Disability rights activist Judy Heumann
Hammy & Olivia pet content creator Chris Equale