Exclusive: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon’s media review.

“After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with OMG and WPP,” Amazon spokesperson Margaret Callahan said in a statement.

The accounts will be split by geography, with OMG handling the work in the Americas and WPP handling EMEA and APAC. Amazon calls the decision a strategic move to benefit from the best of what both agencies have to offer.

“This decision was made after a careful and extensive review process,” Callahan told ADWEEK.

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