EXCLUSIVE: Gannett Rebrands as USA Today Co., Simplifying Its Story for a Digital Era

Gannett Inc., the largest newspaper publisher in the U.S., is shedding its century-old corporate name and rebranding as USA Today Co., a shift meant to streamline its identity around its flagship brand and better reflect the company’s digital footprint. On Nov. 18, it will begin trading on the New York Stock Exchange as TDAY.
The company announced the news Tuesday in Atlanta at ADWEEK’s annual Brandweek event.
The change, which comes just three months after Dotdash Meredith rebranded as People Inc., signals a broader consolidation trend in publishing. Media firms are increasingly anchoring themselves to their most recognizable consumer brands in an environment where scale, trust, and clarity have become crucial currency.
https://www.adweek.com/media/gannett-rebrands-usa-today-co/