EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI

The Trade Desk’s chief strategy officer Samantha Jacobson is departing the programmatic advertising giant to join OpenAI.
The Trade Desk confirmed Jacobson’s exit to ADWEEK, saying she will join the ChatGPT maker while retaining a seat on the company’s board of directors.
“She’ll continue to play a critical role there,” a Trade Desk spokesperson said.
Jacobson will join OpenAI as vp of partnerships (Monetization), where she will lead the AI company’s monetization partnerships, shaping how it works with partners across advertising, distribution, platform infrastructure, and emerging business models. She will report to Torben Severson, vp and head of global business development, and is expected to start later this month, according to a spokesperson from OpenAI.
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