For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way.
https://www.adweek.com/brand-marketing/for-mothers-day-gelo-and-mischief-embrace-the-natural-chaos-of-motherhood/