From User IDs to Cohorts, the Future of Ad Tech Is Now Clear
Ad-tech executives and product designers should be breathing a sigh of relief now that Google has announced it will not support a cross domain identifier when Chrome deprecates the third-party cookie by 2022.
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https://www.adweek.com/programmatic/from-user-ids-to-cohorts-the-future-of-ad-tech-is-now-clear/