GM has a deal to bring a new Cadillac F1 team to the grid

Innovations created for F1 will contribute to GM’s push to drive the future of transportation, leveraging advanced electrification, powertrain, software, and internal combustion engine technology for consumers around the globe. Launching an F1 team will also highlight the Cadillac brand to a diverse international audience, showcasing GM’s technology and design capabilities.

https://www.theverge.com/2024/11/25/24305768/gm-cadillac-formula-1-racing-2026