Google admits it’s using very limited personalization in search results

Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/WqiL63yOyp8/google-admits-its-using-very-limited-personalization-in-search-results-305469