Google Expands Data Manager And Adds Uplift Measurement via @sejournal, @brookeosmundson

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.

The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-expands-data-manager-and-adds-uplift-measurement/589025/