Google kills “One” VPN service, says “people simply weren’t using it”

Another day, another dead Google product. The Google One VPN service we complained about last week is headed to the chopping block. Google’s support documents haven’t been updated yet, but Android Authority reported on an email going out to Google One users informing them of the shutdown. 9to5Google also got confirmation of the shutdown from Google.

The Google One VPN launched in 2020 as a bonus feature for paying Google One subscribers. Google One is Google’s cloud storage subscription plan that allows users to buy extra storage for Gmail, Drive, and Google Photos. In 2020, the plan was exclusive to the expensive 2TB tier for $10 a month, but later, it was brought down to all Google One tiers, including the entry-level $2-per-month option.

By our count, Google has three VPN products, though “products” might be too strong a word since they are all essentially the same thing—VPN market segments? There’s the general Google One VPN for Android, iOS, Windows, and Mac—this is the one that’s dying. There’s also the “Pixel VPN by Google One,” which came with Pixel phones (the “Google One” branding here makes no sense since you didn’t have to subscribe to Google One) and the Google Fi VPN that’s exclusive to Google Fi Android and iOS customers.

The Google One VPN that’s shutting down was by far the most flexible, with the widest platform support, and its shutdown represents Google ending VPN support for Windows and Mac. The Pixel and Fi VPNs will keep running, possibly with new branding.

A Google spokesperson told 9to5Google the Google One VPN is shutting down because “people simply weren’t using it.” The Windows client was also super buggy, and it’s probably easier to shut it down rather than fix it. There’s no shutdown date yet, but a message on this page says the VPN will be phased out “later in 2024.”

https://arstechnica.com/?p=2016925