Google to yank advertisers’ option to exclude all mobile apps from display campaigns

It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.

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http://feeds.searchengineland.com/~r/searchengineland/~3/1gETBdgYikU/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080