Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The term brand safety has come to the fore of the lexicon for advertisers and marketers during the past 12 months amid a news cycle driven by Covid-19, social justice and a hotly debated U.S. election campaign.
https://www.adweek.com/programmatic/google-unveils-automated-brand-safety-tool-to-create-dynamic-exclusion-lists/