Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits

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In the first year of the NHL’s new TV rights deal with Turner Sports and Disney, the networks are not only seeing total audience gains over former rights holder NBC Sports, but an increasingly young and diverse audience—one that has considerably more women than last season.

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https://www.adweek.com/convergent-tv/heres-how-turner-sports-and-espn-grew-female-nhl-audiences-by-double-digits/