Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec

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Higgsfield, the San Francisco-based startup that makes tools to create AI videos, named Mariam Asmar as its first head of B2B marketing on Wednesday, the company shared with ADWEEK exclusively.

Asmar, who started the role on July 13th, will oversee enterprise marketing, including demand generation, account-based marketing, sales enablement, and brand building. She will report to Higgsfield CEO Alex Mashrabov.

The hire comes as Higgsfield, which has raised a $130 million Series A, reported an annualized revenue run rate of $500 million and said it is on pace to reach $1 billion by the end of 2026, according to Business Insider.

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