How an Unboxing Video Gave Volvo’s Brand Story New Meaning
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The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers—a variation on the modern Silicon Valley tech executive uniform—walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box.
“Small,” he begins. “It’s a big word with a bad reputation.”
Yes,
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