How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On

Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio–who founded the company with fellow Warby Parker alum Steph Korey the year before–was on a moving sidewalk in JFK’s Terminal 4. The brand had just begun shipping its first batch of 2,000… https://www.adweek.com/brand-marketing/how-away-shook-up-the-sleepy-luggage-market-with-a-simple-colorful-carry-on/