How Domino’s Came to Use Yodeling to Promote App’s New Group Order Feature

Pizza delivery chain Domino’s is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication.

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https://www.adweek.com/brand-marketing/how-dominos-came-to-use-yodeling-to-promote-apps-new-group-order-feature/