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For all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a recent forecast from Deloitte predicted that traditional stores will still make up 72% of all retail sales by 2024.
Little wonder that leading retailers are paying renewed attention to the in-store experience and aesthetic.
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https://www.adweek.com/brand-marketing/how-haagen-dazs-new-store-design-does-luxury-on-a-budget/