How In-House Teams and Agencies Can Find a Commonality and Work Together

Advertising agencies all around the world are worried–and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap between clients and partners reveals a sometimes ugly truth: The ad industry is not quite what it used to be. It’s been a good decade since… https://www.adweek.com/agencies/how-in-house-teams-and-agencies-can-find-a-commonality-and-work-together/