How One Company Streamlines Reaching Regional Sports Networks’ Coveted Live Audiences
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer something few forms of media still can in 2022: Regular exposure to live highly-engaged, local audiences.
https://www.adweek.com/convergent-tv/how-one-company-streamlines-reaching-regional-sports-networks-coveted-live-audiences/