How Pepsi Bridges the Digital Divide for Black-Owned Restaurants
Late last year, Pepsi announced an ambitious program to help Black-owned restaurants generate $100 million in sales over five years. Launched with a campaign to celebrate restaurants around the country, “Dig In” is designed to provide exposure and tangible assistance.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
https://www.adweek.com/brand-marketing/how-pepsi-bridges-the-digital-divide-for-black-owned-restaurants/