How PLNT Burger Aims to Turn the Masses Onto Fake Meat
If today’s plant-based food alternatives—which often look, feel and taste like the items they’re designed to mimic—were the public’s first introduction to the category, companies might have an easier time selling them.
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https://www.adweek.com/commerce/plnt-burger-aims-to-turn-the-masses-onto-fake-meat/