Sports isn’t going anywhere.

Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+, have significantly grown their sports programming over the last quarter.

According to the Gracenote Data Hub, which provides a snapshot of global SVOD programming to show content trends and changes over time, the five platforms collectively increased their sports programs by more than 72% in the recent quarter, showcasing the demand for sports and live content.

Since the first Data Hub released last October 2024, sporting events like exclusive NFL games, WWE RAW events, U.S. Open tennis tournament matches, and more have been increasingly available across streaming platforms, according to the release.

Four of the five SVOD services tracked by Gracenote have boosted their sports programming, which is led by Disney+ and Netflix, with increases of 471% and nearly 100%, respectively. And though Apple TV+ did not increase its sports content in the recent quarter, that will change with the upcoming period as MLS and MLB seasons air on the platform.

The significant increase in sports programming on Disney+, largely from the addition of the ESPN+ tile, has shifted the distribution of sports programming across the five services.

ESPN+ has more than 30,000 live sports events each year, including MLB, WNBA, college sports, tennis, and golf, Disney noted while launching its ESPN tile on Disney+ in December. With the additional sporting events, Disney+ now accounts for nearly 33% of available sports programming.

Meanwhile, Netflix accounts for over 23% of sports programming, while Amazon Prime Video remains the largest distributor of video content, offering nearly 69% of the available programming, up from 67.8% in Q1 2024.

“Live sports programming continues to be an important driver of user growth, retention, and engagement for streaming services,” Bill Michels, chief product officer at Gracenote, said in a statement. “We are also seeing that relevant metadata, such as synopses, scores, highlights, and imagery, have the power to help streamers build world-class user experiences that keep users engaged beyond the live game.”

Other highlights from the report include an increase in content across global SVOD services, including approximately 3,000 movies, 2,000 TV shows, and 500 sports shows.