How The Bear Helped Cook Up New Ad Interest in Disney Shows

In its fifth and final season, The Bear is serving up some new partnerships, and marketers are eager to get a seat at the table.
Following The Bear’s debut as a breakout hit in 2022, the series has regularly sold out its sponsorships each year and increased revenue season after season, John Campbell, svp, entertainment and streaming solutions, Disney Advertising, told ADWEEK. The same is true for Season 5 of the FX show, which debuted on Hulu and Disney+ on June 25, and according to the executive, The Bear’s influence goes well beyond the walls of Carmy’s restaurant.
“Previously, for our freshman shows or our first year shows, brands would take a wait-and-see approach.
https://www.adweek.com/convergent-tv/how-the-bear-helped-cook-up-new-ad-interest-in-disney-shows/