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The idea behind Bud Light’s #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible.
Much like some of the footage participants shared online, the outcome has been messy.
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https://www.adweek.com/brand-marketing/how-the-bud-light-boycott-changed-marketing/