How the Right Kind of Product Placement Can Elevate Your Brand Message
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While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today’s audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don’t actively watch TV ads.
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https://www.adweek.com/convergent-tv/right-product-placement-elevate-your-brand-message/