How Therabody Turned Market Turbulence Into Momentum

When rising costs and economic uncertainty hit, Therabody didn’t tighten the reins—it bet big on brand. Instead of pulling back on marketing like many private-equity–backed peers, the wellness innovator doubled down, aligning C-suite priorities around long-term growth.
https://www.adweek.com/brand-marketing/how-therabody-turned-market-turbulence-into-momentum/