How to Translate Marketing Efforts into Business Objectives
As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to cross the language barrier that exists between them and the rest of the C-suite to get a seat at the table.
https://www.adweek.com/inside-the-brand/how-to-translate-marketing-efforts-into-business-objectives/