Ikea Shoppers Turn a Broken Elevator Into a Cozy Christmas Spot in This Charming Ad

Not many retailers would base an ad on the idea that you might get trapped indefinitely in one of its elevators. But then again, especially when it comes to advertising, there are no other brands like Ikea. Ikea’s global marketing has been firing on all cylinders in recent years, and one of the best side… https://www.adweek.com/creativity/ikea-shoppers-turn-a-broken-elevator-into-a-cozy-christmas-spot-in-this-charming-ad/