I’m Just Here for the Comments

Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of “customer-centricity” and “brand community” have evolved from marketing buzzwords into a standalone business strategy. Today, the disruptive beauty brand has yet to launch a… https://www.adweek.com/digital/im-just-here-for-the-comments/