Infosys Global CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair 

On this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. 

As an “accidental marketer,” he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption. 

In this conversation, he shines a light on Infosys’ journey to becoming a $71 billion global tech brand and what the marketing team has to do with growth.

Sumit Virmani is the global chief marketing officer at Infosys, a global technology services leader with operations across 56 countries. With nearly three decades of marketing experience, including over 20 years at Infosys, Sumit brings unique insights from his background in finance and technology. 

As CMO of one of the fastest-growing IT services brands globally, he oversees marketing strategy for a $71 billion organization serving Fortune 500 clients.

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Episode Highlights: 

[04:17] Balancing Art and Science in Modern Marketing — Sumit Virmani shares how his finance background helped build strong C-suite relationships by focusing on what business truly cares about: growth and profitability. Marketing leaders must wear two hats, driving short-term business objectives while laying foundations for long-term growth and market share gains. Find the right balance between brand marketing and performance marketing.

[19:26] The Three Critical Roles of a Modern CMO — The first essential role is building trust with the C-suite and board by understanding their challenges and feeding them market insights. Second is creating and developing strong teams capable of executing ambitious brand aspirations. Third, and most time-intensive, is being the voice of the market through structured client interaction programs and regular market engagement. This three-pillar approach allows CMOs to shape strategy, catalyze growth, and protect brand reputation effectively.

[21:46] How AI’s Transforming Marketing — AI represents a fundamental disruption to marketing, not just an incremental improvement in efficiency. Unlike previous point solutions in martech, AI has the potential to transform the entire marketing lifecycle from efficiency to experience to effectiveness. The technology enables previously impossible marketing initiatives. An example that proves this: Infosys’ Rafael Nadal retirement campaign that allowed fans to co-create content through AI. But Sumit’s quick to note that responsible AI adoption requires proper governance structures and checks to protect brand integrity. The establishment of dedicated AI oversight offices ensures technology enhances rather than compromises brand values.

[31:41] Using Technology to Navigate Market Disruption — In today’s dynamic global environment, organizations face constant disruption from supply chain challenges and shifting consumer sentiment. Technology partners must help clients drive both operational efficiency and customer experience innovation simultaneously. The focus should be on responsible AI adoption that enhances productivity while creating better customer experiences. This dual approach helps companies stay competitive during economic uncertainty while building foundations for future growth through emerging technologies.