Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }

TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, technology and marketing leaders to prepare for new trends and make industry connections.

When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused.

The agency had just secured the T-Mobile business—a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees had to navigate account onboarding processes remotely.

Meanwhile, DeRiso had to keep the proverbial plane flying and satisfy Initiative’s existing clients. Achieving this balance was the new CEO’s priority, and she succeeded.

#paywall-register { margin:0; padding: 1rem 2.4rem; } #paywall-register .holder { background-color:#eee; border:15px solid #f2f2f2; padding:30px; margin:0 auto!important; text-align:center; } #paywall-register a.underline { color:#000!important; text-decoration:underline; } #paywall-register a.underline:hover { color:#333!important; text-decoration:underline; } #paywall-register img { margin-bottom:10px; width: 140px!important; height: auto!important; } #paywall-register h3 { font-weight:bold; font-size:18px; text-transform:uppercase; margin-bottom:20px; text-align:center; } #paywall-register h3 span { display:block; font-size:14px; } #paywall-register h2 { font-weight:800; font-size:24px; text-transform:uppercase; } #paywall-register p { font-size: 16px; color:#000; padding: 0; } #paywall-register .cta { margin-top:20px; margin-bottom:10px; font-size:14px; text-transform:capitalize; color: #181818!important; background-color: #fff02e; border:none; padding:12px 28px; text-decoration:none; -webkit-transition: .3s ease; -moz-transition: .3s ease; -o-transition: .3s ease; -ms-transition: .3s ease; transition: .3s ease; } #paywall-register .cta:hover { color: #fff!important; background-color: #181818; transform: scale(1.02); } #paywall-register .already-a-member { font-size:14px; } @media (max-width: 1024px) { #paywall-register .holder { border:12px solid #f2f2f2; padding:25px; } #paywall-register img { width: 120px!important; } } @media (max-width: 768px) { #paywall-register .holder { border:10px solid #f2f2f2; padding:20px; } #paywall-register img { width: 100px!important; } #paywall-register h3 { font-size:14px; } #paywall-register h3 span { font-size:12px; } #paywall-register h2 { font-size:18px; } #paywall-register p { font-size:14px; } #paywall-register .cta { font-size:12px; padding:10px 24px; } #paywall-register .already-a-member { font-size:11px; } }

Adweek

Create Your Free Account

Registration Includes:

The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.

Join Today

Already a member? Sign in