Inside J&J’s 4-Month Process of Developing the Kenvue Brand

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Almost from the day that Robert, Edward and James Johnson began making first aid kits for work gangs laying railroad track in the late 1800s, Johnson & Johnson has been virtually synonymous with personal care products. Over the ensuing decades, J&J has also grown into the country’s largest pharmaceutical company and is today among the best-known brands in the world.

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Inside J&J’s 4-Month Process of Developing the Kenvue Brand

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