Investment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a 75% Drop in Venture Capital

The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as advertisers remain wary of the consequences of GDPR violation in addition to the domination of large platform players. Since 2010, such startups in the… https://www.adweek.com/programmatic/investment-in-ad-tech-grows-increasingly-scarce-with-forrester-predicting-a-75-drop-in-venture-capital/