Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars.
https://www.adweek.com/brand-marketing/irn-bru-parent-to-grow-across-uk-with-media-consolidation-after-cop26-success/