Is Cannes Still Worth It? See Why Industry Leaders Question the Costs

Every year, the world’s top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks alongside CMOs and tech titans on yachts rented for $1 million or more as up-and-coming creatives party on the beaches, rubbing elbows with A-list celebrities… https://www.adweek.com/agencies/is-cannes-still-worth-it-see-why-industry-leaders-question-the-costs/