iSpot Officially Receives National TV Currency Certification From JIC

Another TV ad measurement company received national currency certification.

Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering important areas of the cross-platform TV advertising industry.

The JIC’s Measurement Subcommittee made its decision after nearly 300 rigorous data tests. The certification is valid for two years.

Along with receiving certification for its transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been considered ready for scalable transactions across all currency classifications evaluated by the JIC. This includes total households and audiences across both average commercial minute, exact spot ad measurement and personified demos—which is how 90% of the TV marketplace is traded today. 

Currently, iSpot is the only measurement provider to receive acknowledgment from the JIC as reaching the baseline requirements needed to be used for transactions across all three classifications. However, Comscore and VideoAmp were determined to be transactable across traditional metrics and cross-platform exact spot metrics for advanced audiences and households earlier this year.

“The JIC and its members have established an important place in today’s media ecosystem for not only understanding and evaluating with efficacy, efficiency, and rigor the value and accuracy of measurement methodologies and data today, but are setting a great example of how the industry should be thinking about the measurement quality of tomorrow,” said Sean Muller, CEO of iSpot.TV, in a statement. “We’re thrilled and honored to receive this certification, and look forward to continuing to set an example for the entire industry of what measurement could be like when it’s done right.” 

The news comes after it was announced late last year that iSpot received MRC accreditation for its verification of national TV advertising and maintained its conditional certification by the JIC.

Measured moves

Ahead of the certification, iSpot has been making strategic industry moves.

In April, iSpot announced an expanded measurement partnership with Roku to measure audiences, and in June, it released unique research into how exact ad measurement could be helpful to both advertisers and publishers. Meanwhile, late last year, iSpot hired longtime industry research veteran David Coletti as its vp of sport research and insights.

The certification will undoubtedly help the company in the ongoing TV currency wars. Measurement giant Nielsen also made waves earlier this year by announcing that its long-awaited panel data and big data measurement will be available to use as its official currency in September.