‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s

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As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend.

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‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s

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