Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 Minutes
Adweek’s sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we’ve spoken with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joins us for our penultimate upfront week postmortem.
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https://www.adweek.com/convergent-tv/jo-ann-ross-paramount-in-person-upfront/