Join Jon M. Chu, American Eagle, Lyft, and More at ADWEEK House This Week

ADWEEK is opening the doors to ADWEEK House in NYC this week from Oct. 6 to Oct. 9, and you’re invited.

With speakers ranging from Wicked director Jon M. Chu to American Eagle chief marketing officer (CMO) Craig Brommers to Jessica Bryndza, vp of brand marketing and creative at Lyft, our must-attend event will bring together industry-shaping marketers, moguls, and culture-makers.

We’ll dive deep into creative strategies and innovative ideas during dynamic, unscripted Group Chats, live podcast recordings, and exclusive conversations.

Our Midtown (pent)house will also be your home for recharging and re-engaging with connections new and old across four days of daytime programming and after-hours receptions.

Keep scrolling to get a flavor of some of the sessions you won’t want to miss.

You’ll find us at Gary’s Loft, 28 W 36th St., New York, NY, 10018. You can register here to join us.

Rescripting Hollywood For Good: A Conversation with Jon M. Chu

Tues Oct. 7: 10:00 – 10:30 am

From Crazy Rich Asians and In the Heights to the Wicked saga, director Jon M. Chu has redefined what it means to create blockbuster storytelling that resonates across audiences and industries. His work blends artistry with cultural impact, sparking global conversations while opening doors for inclusive narratives to take center stage. In this featured fireside, ADWEEK sits down with Chu to dive into the bold creative choices behind his projects, how he builds lasting fan connections, and why storytelling at the intersection of creativity, culture, and commerce is shaping the future of entertainment and brand resonance.

Nostalgia on the Mic

Weds Oct. 8 12.30 – 1.00 pm

Podcasts in all shapes and forms are tapping into one of culture’s most powerful forces—nostalgia—to reengage with the content that influenced the formative years of Millennial and Gen Z. ADWEEK welcomes Jessica Cordova Kramer, co-founder and CEO of media network Lemonada, and Steve Burns, of Blue’s Clues fame, to explore how their new podcast Alive showcases why channeling core memories, experiences, and emotions can be the most authentic brand driver. Pull up your Thinking Chair and discover how looking back is inspiring the next wave of media.

From Relegation to Running with the Wolves

Weds Oct. 8 1:15 – 1:45 pm

Step inside the fast-growing world of global football entrepreneurship with Mark Consuelos and Matt Rizzetta, the driving forces behind Italy’s Campobasso FC. In conversation with ADWEEK, they share how reconnecting with his Italian roots inspired Mark to go all in on a down-but-not-out football club—turning it into an international brand with passionate U.S. and European fan bases. From behind-the-scenes challenges to igniting a cultural movement, as captured in their ESPN documentary Running with the Wolves, dive into how storytelling and strategic branding intersect as the world gears up for another World Cup year.

Political Marketing for the Next Generation

Weds Oct. 8 2:00- 2:25 pm

The playbook for winning young, active voters has been torn up. Gen Z and millennial audiences don’t want perfectly lit candidate videos or jargon-filled policy spots—they want authenticity, speed, and a voice that feels like theirs. Join us for a candid conversation with Melted Solids, the nimble creative collective behind campaigns that scale from neighborhood organizing to national races, turning memes, community storytelling, and unvarnished honesty into winning movements.

Lessons in Bold Branding with American Eagle’s CMO

Thurs Oct. 9 3.30 – 4.00 pm

Back-to-school is the “Super Bowl of denim,” and American Eagle CMO Craig Brommers leaned into that moment with the bold Sydney Sweeney-led campaign that sparked both major buzz and heated debate. In this candid conversation, ADWEEK and Brommers unpack the strategy behind the “Summer of Sweeney,” how the brand navigated backlash, and what it takes to embrace risk in pursuit of cultural relevance. Join us to gain actionable insights into balancing bold creativity with accountability and how to turn controversy into momentum in a hyper-competitive marketplace.

View all of the ADWEEK HOUSE Advertising HQ sessions here.