KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with Publcis Groupe’s Spark Foundry after just over a year. “KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy,… https://www.adweek.com/agencies/kfc-sends-234-million-u-s-media-account-to-wiedenkennedy/