Learn From Adidas’ Mistake—Act Fast

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Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued to use anti-Black and antisemitic hate speech in his social media channels and other outlets.

https://www.adweek.com/brand-marketing/learn-from-adidas-mistake-act-fast/