Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife

We’ve all debated which song should play at our funeral. Now, thanks to Liquid Death‘s latest collab, you can plan an entire post-life playlist.

In partnership with Spotify, the canned water brand is launching a new product category few of us knew we needed: the Eternal Playlist Urn.

The collaboration marks a significant step up for Liquid Death, which has previously partnered with Yeti, e.l.f. Cosmetics, Dr. Squatch, Kylie Kelce, and others on similarly ghoulish campaigns. Teaming with a global name like Spotify signals the brand is serious about creating headline-grabbing content at scale.

The urn — 11 inches tall and 2.4 lbs, with a sleek, minimalist design — has a Bluetooth speaker built into the lid, making it functional enough to earn a spot on your bookshelf or mantle.

Spotify built an Eternal Playlist Generator for U.S. listeners that creates personalized playlists based on listening habits. Users answer questions like “What’s your getting-ready-to-haunt music?” and “What’s your eternal vibe?” The resulting playlist syncs directly to the speaker and can be shared with friends and family.

A 45-second spot, created in-house by Liquid Death, touts “the latest innovation in being dead” and claims research shows keeping the dead happy makes them 47% less likely to haunt you.

The video runs on YouTube, social media, and online starting today. The limited-edition urn is available exclusively in the U.S. for $495, but only 150 units are up for grabs.