Liquid Death Superfan Survives Skydiving Crash and Gets…A Lousy T-Shirt

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Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt.

That’s the top-line description, Liquid Death style, of an incredible survival story at the center of the brand’s new documentary film, “Hard to Kill.”

The video, which clocks in at just over four minutes, chronicles the tragic skydiving accident that happened in May and Measles’ first words after waking up from a coma: As a self-professed Liquid Death superfan, he name-checked the canned water brand with the punk rock attitude.

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https://www.adweek.com/brand-marketing/liquid-death-superfan-survives-skydiving-crash-and-getsa-lousy-t-shirt/