Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes.

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http://feeds.searchengineland.com/~r/searchengineland/~3/NaPLI81SBCk/loose-match-types-bid-caching-and-getting-what-you-pay-for-in-digital-marketing-306670