Luxury Cannabis Brand Riffs on Iconic Women-Centric Ads to Make a 4/20 Splash

A luxury brand dubbed “the Coco Chanel of cannabis” has borrowed from one of the most famous women-centered ad campaigns in history to make a splash on April 20, the Black Friday of weed.

https://www.adweek.com/brand-marketing/luxury-cannabis-brand-riffs-on-iconic-women-centric-ads-to-make-a-4-20-splash/