Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha Stewart

The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it can create some surprisingly metatextual results.
https://www.adweek.com/brand-marketing/martha-stewart-turned-a-viral-song-about-martha-stewart-into-an-ad-for-martha-stewart/