Mastercard’s Touch Card Continues Brand’s Marketing Efforts to Engage All Consumers—and Their Senses

The increasingly blurred lines between physical and virtual forms of interactivity have largely ignored the roughly 252 million people in the world either blind or significantly visually-impaired.

https://www.adweek.com/brand-marketing/mastercards-touch-card-continues-brands-marketing-efforts-to-engage-all-consumers-and-their-senses/